Invest in Systems Change
Seeking aligned capital partners who understand that true returns are measured not just in financial yield, but in ecological restoration and community resilience.
Freshlink Grocer
Regional Grocery Distribution and Access
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Freshlink operates at a critical point within the food system, connecting growers directly with both retail consumers and commercial buyers, including restaurants, hospitality, and institutions. It aggregates locally grown food and distributes it through a combination of a physical retail presence with the potential for a location-first digital platform.
This model strengthens the entire value chain. A greater share of the consumer dollar returns to producers, regional supply chains become more efficient and transparent, and communities gain improved access to fresh, locally grown food. Every dollar spent through Freshlink continues to circulate within the local food economy, contributing to stronger regional resilience.
Freshlink is not a farmers market and it is not a conventional supermarket. It is purpose-built infrastructure designed to support the long-term viability of regional food systems.
Freshlink operates beyond a single point of transaction. By strengthening market access and improving value distribution, the model supports the long-term viability of producers, enabling them to grow, adapt, and remain within the system. It keeps food dollars circulating within regional and national economies, reinforces shorter and more transparent supply chains, and supports the availability of food that contributes to human health and wellbeing. As a decentralized model, each hub adds capacity at a regional level while contributing to a more distributed and resilient national food system.
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The Wānaka hub has been operating for five years and has reached financial stability without reliance on subsidies or grants. It serves both retail and commercial customers, supports a network of regional producers, and has demonstrated consistent year-on-year growth.
This is a working model that integrates economic viability with measurable social and environmental outcomes. It is designed to scale.
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Over the past decade, I have worked across agri-food systems in Aotearoa New Zealand and the United States, focusing on how infrastructure, relationships, and values shape system outcomes. This work has consistently highlighted the importance of regionally embedded solutions that support both producers and communities.
Freshlink represents a model that is already doing this work in practice. My involvement is grounded in a commitment to leading its growth as a form of essential regional infrastructure, and in the opportunity to extend its impact across the lower South Island of Aotearoa New Zealand. This includes leading the capital raise, supporting site development, and helping build the governance structures needed to grow with integrity.
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The next phase of Freshlink’s development focuses on expanding into additional regions, creating a distributed network of food hubs that are locally embedded and systemically connected. Each hub strengthens its regional economy while contributing to a wider, more resilient food system.
This expansion enables more producers to access stable markets, more communities to engage with locally grown food, and more regions to retain the value generated within their own food systems. It is a practical approach to building resilience across economic, ecological, and social dimensions.
Capital investment of NZD $2.4 million per hub supports the establishment of aggregation and cold storage infrastructure, logistics and distribution systems, technology and ordering platforms, producer coordination, and the working capital required for sustainable scale.
We are seeking aligned capital partners who understand that strong food systems are foundational infrastructure, and that returns can be understood across financial performance, ecological health, and community wellbeing.
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Our partners recognize that food systems are not only markets, but living systems that underpin regional prosperity and resilience. They are motivated by the opportunity to support infrastructure that delivers meaningful, long-term value across multiple dimensions.
They bring a long-term perspective, a values-aligned approach to investment, and an interest in contributing to work that strengthens both place and community, while supporting the conditions that enable more ecologically grounded forms of food production to emerge and endure.
If this resonates, we welcome a conversation.
*Investor documents are available on request.